The largest waterfront development opportunity on the West Coast
The Chula Vista Bayfront will transform 535 acres of prime bayfront property into a thriving world class resort, convention center, residential and recreation destination on San Diego Bay.

PROJECT DESCRIPTION

The Chula Vista Bayfront is located at the southern portion of the San Diego Bay and is approximately midpoint between downtown San Diego and the Mexico border.  With panoramic views stretching from Baja California to San Diego and across the San Diego Bay to the Pacific Ocean, the Bayfront offers a unique opportunity to develop a special place that will draw from local and regional populations, as well as from the broader U.S. and international visitor groups that have historically travelled through San Diego or Mexico.

The Chula Vista Bayfront is located at the southern portion of the San Diego Bay and is approximately midpoint between downtown San Diego and the Mexico border. With panoramic views stretching from Baja California to San Diego and across the San Diego Bay to the Pacific Ocean, the Bayfront offers a unique opportunity to develop a special place that will draw from local and regional populations, as well as from the broader U.S. and international visitor groups that have historically travelled through San Diego or Mexico.
Surrounded by 3,000 acres of wildlife preserve and valuable natural resource lands, the Chula Vista Bayfront Master Plan was crafted to best protect and enhance environmental resource while accommodating high quality commercial development for a vibrant and viable waterfront project.
The 535-acre project is the result of a decade-long joint planning effort by a broad coalition of local and regional stakeholders, including the Port of San Diego, the City of Chula Vista and Pacifica Companies. It is the last significant waterfront development opportunity in Southern California and was unanimously approved by the California Coastal Commission August 9, 2012.

The Master Plan was shaped through extensive participation from community members, a Citizens Advisory Committee, and other stakeholders involved with environmental protection, wildlife preservation, land use, water quality, economic development, and resort and hotel development.

More than 40 percent (234 acres) of the project area is dedicated to parks, open space and habitat restoration/preservation, with 130 new acres set aside for publicly accessible parks and open space. The marinas will be reconfigured and updated, including an improved harbor and navigation channel.

The project has been carefully designed to be economically sustainable and will create more than 2,200 permanent jobs, nearly 7,000 construction jobs and numerous indirect jobs in the region.

The Chula Vista Bayfront brings much-needed hotels and a resort conference center to the waterfront and also offers a mix of 1,500 town homes and condominiums as well as 236 recreational vehicle spaces.

Port of San Diego Seeks Developer and Operator for a Convention-Oriented Destination Hotel & Resort on San Diego Bay

In June 2014, the Port of San Diego will issue a Request for Qualifications (RFQ) seeking a developer for a signature convention destination resort hotel as part of the Chula Vista Bayfront (CVB). The CVB project is one of the last great waterfront development opportunities in California and is creating a legacy destination for the public. It will transform 535 acres on San Diego Bay into a world-class destination for domestic and international visitors alike.

In June 2014, the Port of San Diegowill issue a Request for Qualifications (RFQ) seeking a developer for a signature convention destination resort hotel as part of theChula Vista Bayfront (CVB). The CVB project is one of the last great waterfront development opportunities in California and iscreating a legacy destination for the public. It will transform 535acres on San Diego Bay into a world-class destination for domesticand international visitors alike

Port Commissioner Ann Moore stated, “The Port’s investment in this important new waterfront destination will truly transform the City of Chula Vista and San Diego’s South Bay region. We are excited to enter this important developer selection process.”

The world-class convention-oriented destination hotel and resort fronting San Diego bay will be the centerpiece of the CVB. Respondents to the RFQ will need to demonstrate their skills and ability to finance, design and construct a large-scale environmentally-sustainable convention-oriented destination hotel and resort. Short-listed development teams will likely be required to identify the intended hotel brand and operator during the second (Request for Proposals) phase of the selection process.

“With an improving U.S. economy and predicted increases in business and leisure travel, Chula Vista’s unique location on San Diego Bay is sure to attract strong interest from the development community,” said Chula Vista Mayor Cheryl Cox. “Chula Vista and the Port have cleared the way to create a shovel-ready project on prime bayfront property.”

A recently prepared report, Tourism Economics for the San Diego Tourism Authority, estimates that San Diego’s overnight visitor volume will increase 1.8 percent annually on average, during the next four years. According to the report, while annual hotel room demand is expected to increase more than 2 percent each year for the next four years, supply is estimated to increase at a lesser pace. This market supply tightening is projected to increase ADR an average of 3.9 percent per year and Revenue Per Average Room (RevPAR) by 4 percent – 6 percent per year from 2014 to 2017.

The CVB will also provide the necessary infrastructure for convention demand along with more than 200 acres of parks and other open space areas, including a signature public park, walking trails, interpretive signage and shoreline promenades.

Marina improvements will create an active commercial harbor with retail shops, restaurants and public space at the water's edge. In addition to development on Port lands, complementary mixed use residential is planned on adjacent private lands by PacificaCompanies.

The CVB has the potential to stimulate the economy, generate quality local jobs, protect natural resources, and create public amenities. Surrounded by unique and valuable natural resource lands, the CVB project seeks to best protect and enhance environmental resources while accommodating reasonable commercial development for a vibrant and viable waterfront project.

Jones Lang LaSalle is the lead advisor to the Port and is providing advisory support on all aspects of the project.